Links to Dana’s Articles
Mom and Pop and Their Virtual Assistant?
Many different businesses already employ virtual assistants or other online support for everyday tasks. What about those who are not quite as likely to dive into the virtual workforce? Small retail businesses, often know as Mom and Pop shops, are an ideal candidate for virtual employees.
Common Sense - The Missing Link In Online Business
In today's fastpaced world of SEO and SEM, its easy to overlook the one element that a lot of web design lacks---common sense! It is easy to become so obsessed with seducing traffic and boosting your search engine rankings that we overlook the simplest details.
The Law and Order Approach
It’s almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show’s creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example? Once we establish ourselves in the marketplace for our first line of business, we should not be afraid of branching out.
Harnessing Your Inner Used Car Salesman
The highest achievers in sales often are those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.
Come on Down - Are Your Prices Right?
Now, I’d love to talk to you about strategies for winning on Bob Barker’s show. Unfortunately, I have absolutely no expertise in that area. Unless you count sitting on the couch thinking that I know how much to bid in the Showcase Showdown or my longtime dream of playing Plinko! No, what I do want to talk about is the difficult task of setting price points for your fledgling small business.
Snakes On A Plane: The Ultimate Headline!
Dana’s take on the art of using pop culture in your article marketing and writing efforts.
Outsourcing Without Upsetting Lou Dobbs
Dana’s tongue in cheek look at the effect of Washington’s buzz words on those in business services industries.
Virtual Barn Help?
Dana’s been an equestrian for longer than she’s been able to type! Here she takes a look at how virtual assistants can help entrepreneurs in the equestrian world.
Hiring A New Assistant?
Here’s an honest look at the pros and cons of hiring a virtual assistant as opposed to a live, onsite administrative assistant. If you’re considering hiring a new employee, it may be worth considering your “virtual” options.
The Green Eggs and Ham Theory
Sometimes product name recognition isn't enough. A lot of small business owners make the mistake of rushing into site marketing without enough analysis of the possible consequences.
The Madonna Approach to SEM
What in the world does Madonna have to do with Search Engine Marketing? Well, at first glance, probably not much. Stay with me for a few moments, and I think the analogy will become clear.
The Importance of the "Human Touch" in the Virtual Marketplace
For those of us who have moved our businesses into the virtual world, it’s sometimes easy to forget that our customers are real, live breathing human beings. Some of us may even have moved into this area to avoid all the human interactions. However, it is imperative that we don’t forget the importance of the human component of sales, even online.
The Pretty Woman Theory
The single most powerful sales and marketing tool we have is word of mouth from past and current clients. By the same token, the fastest way to lose business is for one person to have a negative experience with anyone associated with your company. If that happens, you’ve not only lost that person’s business, but most likely anyone that person happens to talk to while they’re still upset, and by proxy, anyone that second person talks to, and so on and so on.
The Golden Rule of Customer Service
“Do unto others as you’d have them do unto you.” Don’t worry; I’m not trying to take you to Sunday school under the pretense of a business article! However, in one form or another we have learned this rule for as long as we can remember. Many people try their best to apply this rule in their everyday lives. But, how many of us try to follow such a simple principle when it comes to business?
Outsource Your Hiring Process
A lot of small business owners and hr managers are now choosing a new option to help them deal with all the hassles of advertising positions, pre-screening employees and setting up interviews. Outsourcing all or part of your hiring process can provide some much needed relief. Some virtual assistant companies are now offering these services.
Virtual Assistants, Actual Savings
One of the major reasons to consider hiring a virtual assistant is the cost factor. Virtual employees equal big savings to small businesses.