XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
By Dana Wallert
Novelists get it. Playwrights get it. Why should it be any different for those of us who write articles for online marketing? It isn't!
Writing articles has become a proven method of building links and improving search engine rankings. Once you begin writing, results can be overwhelming. You begin to see those links popping up almost overnight.
As often happens with any exciting new project, the ideas are exploding in your brain. You can't write fast enough to keep up with them. Things couldn't be better.
Then, all of a sudden it hits you. You sit down at the computer ready to produce yet another literary, link-building masterpiece. You go to write that winning headline and nothing happens.
There is nothing more frustrating in an author's life than the point where the mind goes blank. It is far too easy to get discouraged. You decide to give up for the day. You assume things will be back to normal the next day. And when the next day arrives and the mind is still blank, you give it one more day. That day turns into a week and another week and then a month. Before you know it, you have completely let your article marketing fall by the wayside.
Is there anyway to alleviate this slippery slope of the creativity slump?
From personal experience, I can tell you yes. You can overcome the ultimate frustration of writer's block, but it is not easy! The only way to keep your one day blanks from ending your entire article marketing strategy is to make yourself write.
I know it sounds oversimplified and silly. If you could just write, you would. Well, here's the thing. You stopped writing because you had no more witty headlines or clever ideas. The key to not losing faith in your abilities is to sit down and write something, anything. Don't worry about the quality or even the relevance of your topic to your business. Writing anything will unlock the creativity vault in your brain.
If you don't believe me, try it. And if you've read this article, then you have seen my theory in action. This piece is purely the product of my writer's block! I sat down and couldn't think of a single, decent headline. So, instead of beating yourself up and deciding you have lost the touch, start writing! I think you'll find that if you force the cobwebs out of your mind, writing really is like riding a bike. You never forget how to write; you simply are out of shape!