Networking is vital to small business owners and entrepreneurs. The natural first step almost seems too easy. You must keep your friends, acquaintances and family up to date with what you’re doing.
In my personal experience, I was a bit gunshy when it came to busting out the e-mails and phone calls to friends and family when I first launched DW Office Solutions.
Why? Well, I think it’s yet another one of those lessons that was so drilled into my brain in the corporate world that like it or not, it can still cloud my judgement…
NEPOTISM is a NO NO!!!!
More often than not, dealing with family members is often frowned upon in the business world. And though, yes there are certain parameters that must be applied even to entrepreneurs in this area and is not always advised, if you are not keeping those who know you best advised of your ventures, you are seriously missing out on thousands of potential prospects.