The Most Powerful Phrase in Business

As a small business owner and entrepreneur, I have literally 100’s of conversations with clients and potential clients a week. So many in fact, that I’ve found I can typically anticipate almost every question or inquiry that is coming next. However, there are those times when a prospect or a customer throws something at me that makes my stomach drop a little bit. You know those questions. The ones that within the first few words send your mind into warp drive figuring out an appropriate response or at least some way to buy yourself a few more seconds to come up with something to say.

You have several options. Obviously, the first one that comes to mind is make something up…anything! Although that might make your life easier for the remaining moments of the conversation, I would definitely advise against it. More often than not, you will just be causing yourself hours and hours, possibly days and days of headaches, and inevitably a very awkward follow-up conversation.

No, instead I suggest you use what I have found to be a surprisingly powerful phrase…

“I don’t know.”

Sure, you can finesse the wording a bit. I would highly recommend that you do! There are endless options:

  • “I’ll have to check on that.”
  • “Off the top of my head, I’m not positive.”
  • “I will research that now and get back to you right away.” -my personal favorite

I know how uncomfortable it can be to reveal to anyone, especially people you are trying to win over, that you are not perfect and all-knowing. But I’ll let you in on a secret, no one is!

What I’ve found particularly interesting is the amount of respect you can garner by simply admitting that you’re not sure. In fact, I’ve actually had clients and potential clients who turned into clients thank me for being honest with them and not potentially misleading or flat out lying to them. They trusted my work more knowing that I was not afraid to ask questions or put my pride aside to make sure the job is done correctly.

You might be able to bluff your way through any conversation, but I guarantee your life will be much less stressful if you are willing to put down your guard a bit!

In any relationship, and even more so those business relationships that are completely virtual like most of mine, integrity is a key to building long lasting partnerships and lifelong customers!

What are your favorite power phrases?  How do you deal with “I don’t know” moments?  I’d love to hear other people’s experiences.

21 Comments

  1. Posted September 7, 2007 at 8:28 am | Permalink

    That is so true : “What I’ve found particularly interesting is the amount of respect you can garner by simply admitting that you’re not sure”
    I remembered when I was managing a computer school franchise and this was the phrase that brought repeated customers : ““I will research that now and get back to you right away.” -my personal favorite.”

    Jamy from seaykopiitiam dot com

  2. Posted September 7, 2007 at 8:59 am | Permalink

    Hi Jamy, it’s amazing how much trust and loyalty those simple words can bring!

  3. Posted September 8, 2007 at 10:20 am | Permalink

    I couldn’t agree more Dana. I have also learned that adding an introspective pause before saying “I don’t know” while looking directly into their eyes transmits great sincerity, garnering that respect that Jamy mentioned. Good post!

  4. Posted September 8, 2007 at 10:26 am | Permalink

    Thanks Daniel! I agree with you. I think for me that introspective pause happens naturally as my brain is reeling trying to come up with the info!

  5. Posted September 10, 2007 at 2:53 am | Permalink

    While I wouldn’t recommend it to everyone, my personal phrase is actually “I don’t know”. I start with that and then make absolutely sure I follow-up by looking into the issue and finding solutions etc. That actually rewards my r/s with clients much more and they don’t even remember the “I don’t know”s. :)

  6. Posted September 10, 2007 at 12:40 pm | Permalink

    Hi YC, I can see that simply using “I don’t know” might be an even better option. Although, all the different variations pretty much mean the same thing, sometimes the simplest, most honest answer is definitely refreshing to hear :)

  7. Posted September 24, 2007 at 11:13 am | Permalink

    I had my moments of “I don’t know” too. My client wants my honest answer but they also like to have a solution to their problems. My next statement to “I don’t know” is usually “But, I’ll find it out for you”.

  8. Posted June 15, 2009 at 5:04 pm | Permalink

    my company sometimes uses the phrase “hitting a home run” to signify a complete success with the client and project results. is there a good non sports way to say this that would work for a global business and global audience?

  9. Posted December 29, 2009 at 2:29 am | Permalink

    Yes, you will not be buying the land. You will be taking over an existing lease on the building and land. Or the landlord will start you off with a new lease if the old one is nearing its end.

  10. Posted January 1, 2010 at 5:09 am | Permalink

    What is a good catch phrase for business cards?

  11. Posted January 3, 2010 at 6:45 am | Permalink

    language gives someone the ability to interact with different kinds of people, therefore making them understood by different communities etc.

  12. Posted January 20, 2010 at 10:30 am | Permalink

    In the world of VIRTUAL ASSISTANT’s business, people look at you as as the ” know it all person” they expect answer to their questions. Saying ” I don’t know” is just like saying that you don’t know the reason why you exists. Well, interestingly.. my favorite phase is ” I think…”. Good post see you at www.secretstaff.com. Thanks, Cathy

  13. Posted January 28, 2010 at 1:38 am | Permalink

    As the first person said.. it refers to a mullet. Busness in the front mean the hair in the front is short and looks tidy. Where as “party in the back” means that the hair in the back is long and can look messy.

  14. Posted January 30, 2010 at 12:35 am | Permalink

    It appears that your husband hauls for ranches(livestock producers), as apposed to farmers. As far as a catch phrase, generally your business name or owner name would be on the truck/tractor door, in which case the phrase could be (husbands name) Delivers. The business card could say “Delivers On Time-Every Time” You could create a logo that would be depicting ” Delivers on Time” such as DOT in a box, diamond, or circle.

    ^o^

  15. Posted February 2, 2010 at 12:02 am | Permalink

    As the first person said.. it refers to a mullet. Busness in the front mean the hair in the front is short and looks tidy. Where as “party in the back” means that the hair in the back is long and can look messy.

  16. Posted February 4, 2010 at 2:03 am | Permalink

    It refers to a mullet. Busness in the front mean the hair in the front is short and looks tidy. Where as “party in the back” means that the hair in the back is long and can look messy.

  17. Posted February 8, 2010 at 4:14 am | Permalink

    You will be taking over an existing lease on the building and land. Or the landlord will start you off with a new lease if the old one is nearing its end.

  18. Posted February 9, 2010 at 12:49 am | Permalink

    For tax as well as asset protection purposes most small business owners who have a building/land will own that personally so the business just rents or leases it.

  19. Posted February 11, 2010 at 3:47 am | Permalink

    For tax as well as asset protection purposes most small business owners who have a building/land will own that personally so the business just rents or leases it.

  20. Posted February 11, 2010 at 11:19 pm | Permalink

    If its referring to a store or something, it would mean that the place looks like a business but its really all fun and stuff

  21. Posted February 23, 2010 at 1:44 am | Permalink

    ‘The US has no competitor in high-tech military equipment.the knives used to carry.The bombing of Afghanistan has created the illusion of victory.’

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