Working at multi-tasking my own life…

I think it’s funny that my entire work-life is spent helping other business people add more hours to their days and outsource all the minutia that keeps them from focusing on the goal at hand…yet, I’m pretty bad at it with my own business. Granted, being too busy in a small business owner’s life is both a constant and certainly nothing to complain about! I’m just saying, a few more month’s and I may need a virtual assistant myself.

In all seriousness, I had been considering (long-term) the possibility of transitioning DW Office Solutions into more of a virtual staffing agency or job placement type of thing. Really just an idea at this point, but I am getting so many new clients and new prospects and at the same time so many e-mails from people looking for VA work that its nearly impossible to keep up. Throw into the mix that for me personally, I’m finding my website design work much more enjoyable and profitable as well.

Kathie Thomas over at Virtual Assistant - The Blog just had a post discussing virtual workers vs. virtual assistants. She makes some really valid points about distinguishing between the two. I would have to agree with her, and that is where a lot of my struggles come in. I would probably never hire a virtual staffing agency over a qualified VA for a job, so why would I want to go that route?
Here’s the thing, as I said my off-shoot website design business is doing great. I don’t want to completely abandon my other VA work. But I tell people all the time, do what you love, do what makes you money and outsource the rest to me! And in all honesty, I have put so much work into climbing up in the VA related search rankings and publicizing this business, that I find myself at a loss.

I am getting a good number of VA inquiries purely through organic searches. I would hate to throw all of that work away.

Any ideas from any of the talented VA’s and other Small Biz Gurus I’ve come to respect online including and any new friends I’ve yet to have the pleasure would be greatly appreciated. As you might have guessed, I’ve been trolling through a few of my trusted blogs on topic during this stream of consciousness blog. As usual, Cristina over at the Savvy entrepreneur as a number of great posts on point. And I’m hoping for an update to Becky McRay’s Simplified Business Plans for the Real World…something along the lines of when your business plan does a 180! As you can tell, I’m extremely open to ideas or comments on this subject!

Wow, this really just started out as a post to announce that I am doing a little better at my time management and have actually finally written a new article…The Lindsay Lohan Approach to Website Management. Instead it seems to have morphed into a long range business planning strategy session and a half hour therapy session in one…don’t you love it when that happens!

One more reason I love being my own boss!

I just found a favorite new place to waste my time online, Tales of Corporate Oppression.

I think my favorite so far has to be #38:

At one call centre I worked at it was policy to use the customer’s name five times, no matter how brief the call.

A friend of mine had a lot of trouble with this, so his team leader decided to coach him: listen to his calls and tell him what he should do differently.

The very first call they received was from somebody asking for a service they didn’t provide. The call went like this.

Customer: “Do you provide such and such service?”
Employee: “Can I get your name please?”
Customer: “Sure, it’s John.”
Employee: “John. John, John, John, John, no we don’t, thanks for calling.”

Can you NOT click?

Again, stumbling is dangerously addictive for me.  I just came across www.don’tclick.it.  This is very strange.  I know that our GUI filled lives are not an ancient way of life, but this site sure makes you feel like it!

It’s got me thinking, what else has become a 21st (well maybe 20th into 21st) century instinct?  I can think of a couple that aren’t quite as universal YET but are instinctual me already just the same:

-DVR or TIVO it!  Or even if that’s not available, I find it extremely hard to deal with television without an onscreen guide anymore!

-Looking for the phone to answer anytime I hear a MIDI type noise!  I honestly don’t know if I could recognize the jingle jangle of an old school rotary phone!

I’m sure there are hundreds of these, but my Generation Y split second attention span is forcing me to Stumble off now!

What new fangled inventions have sped up your evolutionary process?  (Yes, I live in Kansas and I’ve heard of Darwin…just kidding!)

My best stumble in a long time!

I just posted on my website design blog, but this is such a great resource I felt the need to post over here too…I think this site is going to save me a lot of trouble and time…check it out!
The Reporter’s Desktop  It’s fact check, spellcheck, search engine check and more!

Now there’s really no getting away!

I vaguely remember hearing something about this on CNN or somewhere while it was on in the background while I was working on my latest website, but I see lots of people are talking about it online now.

This post from Marketing VOX is one of many that are announcing the probability of in-flight internet connections as early as next year.

I can’t quite decide how I feel about this…excited or saddened by the lack of any respite from e-mails!

A New Look and a New Outlook

Wow, it’s really been since April?!  That’s terrible.  Here’s the thing…when you’re running your own small business (or four), multi-tasking and prioritizing are absolute necessities.  Unfortunately, no matter how much you master either, there are still only 24 hours in each day!

All that said, I have always truly found blogging to be a nice break from the madness, so I am going to do my best to schedule it in my to-do list at least once a week.

To mark the occasion, I thought a new look for the blog was in order.  I’ve decided to go with this nice, clean and simple them called Digg from WPDesigner.

I also figured it was time for a “Road Less Traveled Update.”  So I will be getting to work on that with some further thoughts on small-town marketing.

The Road Less Traveled Update

A couple months back, I wrote a post that got, for this blog, quite a bit of attention.  In the Road Less Traveled,  (minus the glaring spelling error in the very title that has since been corrected :) ) I discussed my latest marketing plan.

I wonder if anyone is marketing technology services to small town businesses? I did a little research and found out that the answer is largely no. Of course, these “smaller pond” businesses receive a lot of your typical national direct mail and e-mail offers. But not too many people are prospecting them and reaching out personally to them, much less taking the time to explain their technology offers and how they could benefit the folks in Smalltown, USA.

Well, I forged ahead with my rural reachout plan.  I have been amazed!  I have been overwhelmed with new business…also my excuse for the recent lack of blogging!

I had a moment this afternoon and felt an update was in order.  I thought I would outline a bit more of the particulars of my approach.  I’m not guaranteeing results, but these are a couple of the techniques I have employed that have worked for me.

1) I am approaching small towns in areas that I have some personal connection to.  Now, having moved around the Midwest and South quite a bit as a kid, it’s been fairly easy for me to do.

2) I am being completely honest in my contacts with prospects and in the offers I’m extending.  I am open about being a young company that is building a portfolio and satisfied customer list.  This has seemed to be one of the most effective pieces of the puzzle.  On the whole, I have found that small business owners are amazingly open to and even excited about helping out other entrepreneurs.

As Cristina Favreau of the Savvy Entrepreneur wisely stated in a comment on my original post,

When running a service-based business, advertising is the LEAST effective marketing method and the most expensive.

She is so spot on!  It’s one of those sad but true facts.  When I had hit some slow points in my business, I was getting frustrated.  I would throw some money into AdWords and other advertising avenues…but the return on that investment was nearly non-existent.  I continued blogging and writing my articles, etc.  But I was becoming frustrated.

I started marketing to the residents of the road less traveled hoping for a positive response, but also wanting to feel that I was proactively doing something, anything to justify the existence of my business!

Well, to say the least, my business has increased exponentially.  Luckily, I found a few moments this afternoon at the beginning of a holiday weekend for most of my new clients, to catch up on some blog writing and reading!

Grammar vs. Common sense

From now on, ending a sentence with a preposition is something up with which I will not put.”    —Sir Winston Churchill

The Road Less Traveled

As a virtual assistant and website designer, I’ve been working on a what I’ve found to be a highly underused marketing tactic. I live in Lawrence, KS. We’re a college town which means there are tons of freelance designers in and just out of school. We’re also a stone’s throw from Kansas City, Kansas and Missouri.

When I started to brainstorm different methods of advertising and marketing locally, I sought out all the usual suspects: yellow pages, directories, forums, chamber memberships, etc. I soon discovered that it is very difficult to be, excuse the cliche, a small fish in a huge pond.

How could I reach prospects and stand out in a field of hundreds? I kept going back to all the marketing gurus evangelizing the importance of finding your niche. And then, one day as I was driving out in the country to go visit my horse at a farm near Baldwin City, KS, it hit me.

I wonder if anyone is marketing technology services to small town businesses? I did a little research and found out that the answer is largely no. Of course, these “smaller pond” businesses receive a lot of your typical national direct mail and e-mail offers. But not too many people are prospecting them and reaching out personally to them, much less taking the time to explain their technology offers and how they could benefit the folks in Smalltown, USA.

I’m curious to hear what other online business owners are doing to reach out to their markets? Do you use traditional tactics or have you found your own road less traveled?

I have to add here that a blog to check out for more on marketing in smaller towns is the Small Biz Survival blog. I read it religiously and find it really inspiring. They are “By and for small business people in rural areas and small towns.”

I’m curious to hear what other online business owners are doing to reach out to their markets? Do you use traditional tactics or have you found your own road less traveled?

New Look for DW Office Solutions

With all the time I’ve been spending designing websites for other people with the recent success of DW Web Solutions, I finally decided to give DW Office Solutions website a bit of a makeover.

I added a bit of my newly acquired Photoshop obsession and am planning on throwing in some new tools for a “Tips and Tools” section.

Yes, I’ve probably just added more work for myself, but I think it’s worth it.

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