I just read a post about Southwest Airlines on the Church of the Customer Blog that got me thinking.
Southwest Airlines has launched a contest that invites citizens to create their own “wanna get away?” ad.
I just saw a press release coming from Dove with a similar contest for a new body wash product. Obviously, humor won’t be their focus, rather they are continuing their “real women” focus. But I think this is an interesting idea all around. Do you think this trend is an effect of YouTube and the like? Or perhaps just another innovative marketing idea from the airline that gets publicity from their unique in-flight entertainment and their very own reality show on A&E!