Yes, I know. It’s been killing everyone that I have yet to address the “Head On: Apply directly to the forehead, Head On: Apply directly to the forehead, Head On: Apply directly to the forehead” phenomenon. Well, the wait is over. Here’s an excerpt from my latest article “Head On: Apply Directly to the Forehead”
Well, it seems to be working. The Head On people have gotten a large part of the nation to know and remember the name of their product and what it does through what I’m guessing was not a very expensive commercial to produce! They put some cash into buying spots, but they seem to have gone for a quantity over quality approach in that area too. Yet, they are gleaning semi-regular references from Jon Stewart, Stephen Colbert, David Letterman and countless others.
It seems as though everyone in America has seen these things. Somehow, these people have done the near-impossible. They’ve taken a very simple, cost effective ad, and seemingly overnight built a very well known brand.
Now, I have no idea how well this campaign is converting into sales and profits for the unique pain reliever. But I must admit, solely out of curiosity, I’m tempted to pick up a few tubes myself. Honestly, I don’t know if I’d ever want to use it, but how much fun would it when someone at a party asks if you have an aspirin and you whip out your Head On?!
Feel free to check out the entire article at DW Office Solutions Articles section.