I’ve been asked quite a few times over the last few months by clients and fellow entrepreneurs whether or not I think they should have their picture displayed on their websites.
This is something I’ve gone back and forth on for my own websites. I think I am definitely leaning toward getting a professional shot […]
Category Archives: Marketing
How Many Words Is A Picture Really Worth?
September 10, 2007 – 10:14 pm
Building Small Business Street Cred
August 20, 2007 – 3:00 pm
I’ve just finished my latest article Building Street Cred for Your Small Business. I’ve been wanting to turn my Road Less Traveled approach into a series of articles and this is the first one that Ive completed!
If you’ve read many of my articles, you’ve noticed that I like to use relevant quotes as a […]
The Road Less Traveled Update
April 6, 2007 – 2:11 pm
A couple months back, I wrote a post that got, for this blog, quite a bit of attention. In the Road Less Traveled, (minus the glaring spelling error in the very title that has since been corrected ) I discussed my latest marketing plan.
I wonder if anyone is marketing technology services to small town […]
The Road Less Traveled
February 3, 2007 – 2:37 pm
As a virtual assistant and website designer, I’ve been working on a what I’ve found to be a highly underused marketing tactic. I live in Lawrence, KS. We’re a college town which means there are tons of freelance designers in and just out of school. We’re also a stone’s throw from Kansas […]
Let your customers sell for you
December 15, 2006 – 12:54 pm
I just read a post about Southwest Airlines on the Church of the Customer Blog that got me thinking.
Southwest Airlines has launched a contest that invites citizens to create their own “wanna get away?” ad.
I just saw a press release coming from Dove with a similar contest for a new body wash product. Obviously, […]
Walking the customer service walk
November 22, 2006 – 8:13 pm
I just read a great post on customer service from Denise O’Berry over at AllBusiness.com. She tells of a recent, unpleasant customer service recent experience in a retail store that made a point of prominently displaying a “We Provide Superior Customer Service” sign.
I can certainly empathize! It’s amazing to me the time, effort and money […]
Use your friends and family
November 15, 2006 – 2:39 pm
Networking is vital to small business owners and entrepreneurs. The natural first step almost seems too easy. You must keep your friends, acquaintances and family up to date with what you’re doing.
In my personal experience, I was a bit gunshy when it came to busting out the e-mails and phone calls to friends and family […]
Kim Jong-Il: Master Marketer?
November 3, 2006 – 3:16 pm
I was watching a documentary on North Korea the other day. And we all saw the news reports from the latest missile tests, etc.
Now, most experts continue to downplay the reality of any news coming from NK. But leaders around the world know that ignoring the possibilities could be a grave mistake.
What seems to make […]
Head On!
October 26, 2006 – 6:18 pm
Yes, I know. It’s been killing everyone that I have yet to address the “Head On: Apply directly to the forehead, Head On: Apply directly to the forehead, Head On: Apply directly to the forehead” phenomenon. Well, the wait is over. Here’s an excerpt from my latest article “Head On: Apply Directly to the Forehead”
Well, […]